Personification Inc. - Consulting & Solutions - Dynamic Personalization

The true Personalization Solution

A unique web experience for every single user

Dynamic Personalization is a service that generates a genuinely personalized web experience for each individual user. Website content, screen layout,and transactions flows are tailored to match the needs and preferences of individual users. Dynamic Personalization is not a specific technology, but a process requiring the skillful application of core Personification components.

Dynamic Personalization is an interactive process of personalizing websites by determining individual customer motivations and requirements. The more it is able to learn and infer about users, the more effectively the system can tailor web content and layout appropriately.

Understanding the user from every angle

First, the Dynamic Personalization system understands your users by interpreting every action and choice made on a website; these choices are based on varying dimensions involved in content and site layout. The analysis acts like a subtle psychological test administered to users while they browse; each choice allows the personalization engine to learn something about users' technology and interaction preferences.

Technographic profiling creates a rich user portrait

As the system learns more about the motivations and requirements of users, it evolves a technographic profile for each of them, consisting of such inferred attributes as:

* Interests
* Motivations
* Requirements
* Transaction mode preferences
* Presentation preferences

True Personalization tailors content, screen design, and transaction flows

Then, the system combines its understanding of individual users with intelligent personalization reasoning to appropriately modify web content and appearance. The modifications include: content presented, screen layout, and transaction elements.

State of the art AI reasoning

The reasoning component of dynamic personalization is handled through an artificial intelligence (AI) reasoning engine. An intelligent database utilizes a knowledge base of facts and rules describing the personalization logic for a particular application. This dynamically generated logic is then combined with information from a large set of user profiles to produce a wide range of personalization action events