Personification software technology acquired by 483330 Ontario Inc.

Financial investment rationalized and market expansion, product development, and distribution funding is planned

TORONTO, Canada, May 1st, 2003 - Personification's software technology is acquired by 483330 Ontario Inc. This rationalizes Personification's large financial investment, and allows for future growth and sales potential through additional future investment. 483330 Ontario Inc. plans to raise additional funds for market expansion, product development, and distribution.

About Personification:

Personification Inc., founded in 1998 and headquartered in Toronto, provides companies with software solutions that are revolutionizing the way people access information through wireless devices. Personification's world-class development team is composed of some of the finest researchers in their fields, with expertise in artificial intelligence (AI), information retrieval, ergonomics, autonomous agents, and system design and architecture.

Personification's partners include Bell Canada and the National Research Council (NRC) of Canada. In addition, many software companies are licensing Personification technologies to add personalization and mobile content delivery features to their own products.
www.personification.com.

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